If you’re going to host an event, ultimately you want it to be a roaring success. So much planning will go into that one day, but the time of year is one of the MOST important aspects of your planning. Why summer? Well, you’re about to find out… The obvious one, weather In the summer, the weather […]

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Social marketing is completely different to social media. It ultimately uses marketing to benefit society as well as the individual, and aims to influence the behaviour of people. In contrast, commercial marketing aims to produce a financial outcome from the campaign and for the business to generate revenue, whereas social marketing doesn’t have this motive. […]

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