Words that cut like a knife

The pen is mightier than the sword. Great copywriting is at the sharp end. Here’s how to slice up the competition . . .

    1. Attention – Use the headline to grab attention. It should demand to be read.
    2. Interest – You can use sub-headings containing interesting, inspiring and relevant words to encourage your audience to read further.
    3. Desire – Explain, using powerful and positive words, how you can deliver on the promises you made in your headings.
    4. Action – What do you want the reader to do next? Clearly state a ‘call to action’. How do you want them to respond? For example ‘Book Now’, ‘Phone today’, ‘Come and try our new menu’ or ‘Download our free report’. Don’t leave any room for doubt – tell your readers what you want them to do.

“That’s all great, but I just haven’t got time”

If this sounds like you, Fill the Gap Marketing Ltd can help. We provide professional copywriting services from £50 – leaving you free to concentrate on your core business. Contact us for a complimentary consultation – we can help you to grow your business profitably.

We wish you every success with your marketing communications.