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Fill the Gap Marketing are an award-winning marketing agency who specialise in strategy implementation, custom marketing plans, content marketing and professional copywriting.

Or, to cut through all marketing jargon, we help you attract customers.

That’s a guarantee!

We are one of the fastest growing marketing agencies in Lincolnshire and Nottinghamshire, well-known for both attending and speaking at local business or networking events. Our mission is to share our expertise as frequently as possible, to as many companies as possible.

As a strong team of even stronger individuals, between us we have Degrees in Marketing and Communication, Diplomas in Copywriting, Chartered Marketer authentication, Young Business Person of the Year award and decades of expertise in niche marketing sectors.FTG Website - Tablet

Why choose Fill the Gap Marketing for your services?

How we work…

The best thing about having an external marketing team is that you can use us as often as you need us.

You only pay for what you use.

We can help you to create a strategy, giving you the steps you need to follow to attract more customers yourself, or we can then implement that strategy ourselves. Working closely with you, we’ll work hard to not just accurately represent your company but to also impress your customers.

It all starts with a complimentary consultation, that is 100% at our own expense. We’d love to have a chat over a coffee. How can we help you?

Call 01522 581911 to discuss your requirements or email


  Your customers should be at the very centre of your business Many thanks to our customers for their great testimonials and feedback – shown here to give you the peace of mind that we provide a great service. “Thanks ever so much for our meeting, Rachael. Social media activity has rocketed after implementing just a […]

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Meet the team


Joanne Wilson

Founder and Owner of Fill the Gap Marketing Ltd

Fill the Gap Marketing Limited is run by Joanne Wilson who has worked in a marketing environment for more than 15 years. She is a CIM Chartered Marketer. Her qualifications and experience give you peace of mind.

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Rachael Smith

Marketing Director

Rachael Smith has been with Fill the Gap Marketing since January 2014 and is responsible for the company’s own marketing activities, as well as overseeing the development and delivery of marketing services for our clients.

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Tracy Millar

Senior Marketing Consultant

Tracy has a passion for insights, strategies and ultimately; business growth. She helps businesses to deliver marketing plans, increasing their sales.

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Sarah Wisher

Marketing Assistant

Sarah has recently graduated with a BA Hons Degree in Creative Advertising at the University of Lincoln, and brings to Fill the Gap Marketing her high level of creativity and a keen eye for detail.

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Laura Nickson

Senior Designer and Marketing Consultant

Providing amazing designs and creative input in-line with your marketing strategy is Laura’s strength. With a background in both marketing and design, Laura creates all material to portray your key messages and advance your business objectives.

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Sarah Nunn

Chief Copywriter

Sarah’s skills are in tailoring each piece of work she writes to the audience who will be reading it, capturing their attention and convincing them to not only listen, but take action.

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Gemma Price

Administrative Assistant

Gemma joined the team in January 2017 and supports the internal team with a variety of admin and marketing tasks, and enjoys the variety that each day brings.

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Hollie photo

Hollie Crampton

Finance Services Marketing Manager

With over 8 years event management and marketing experience Hollie prides herself on an effective combination of organisation, planning and communication skills which enable her to successfully plan, co-ordinate and manage to completion. Hollie is a dynamic, reliable individual who is committed to a program of lifelong learning and self-development. Her credibility is built through […]

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