Target - advice, tips & news straight to your inbox!

‘Target’ is a free email bulletin full of marketing advice, tips, news and debate. Click here to register. We will never share your details with anyone else. Learn how to grow your business.


Fill the Gap Marketing are an award-winning marketing agency who specialise in strategy implementation, custom marketing plans, content marketing and professional copywriting.

Or, to cut through all marketing jargon, we help you attract customers.

That’s a guarantee!

We are one of the fastest growing marketing agencies in Lincolnshire and Nottinghamshire, well-known for both attending and speaking at local business or networking events. Our mission is to share our expertise as frequently as possible, to as many companies as possible.

As a strong team of even stronger individuals, between us we have Degrees in Marketing and Communication, Diplomas in Copywriting, Chartered Marketer authentication, Young Business Person of the Year award and decades of expertise in niche marketing sectors.FTG Website - Tablet

Why choose Fill the Gap Marketing for your services?

How we work…

The best thing about having an external marketing team is that you can use us as often as you need us.

You only pay for what you use.

We can help you to create a strategy, giving you the steps you need to follow to attract more customers yourself, or we can then implement that strategy ourselves. Working closely with you, we’ll work hard to not just accurately represent your company but to also impress your customers.

It all starts with a complimentary consultation, that is 100% at our own expense. We’d love to have a chat over a coffee. How can we help you?

Call 01522 581911 to discuss your requirements or email


  Your customers should be at the very centre of your business Many thanks to our customers for their great testimonials and feedback – shown here to give you the peace of mind that we provide a great service. “Thanks ever so much for our meeting, Rachael. Social media activity has rocketed after implementing just a […]

Read More

Meet the team


Joanne Wilson

Founder and Owner of Fill the Gap Marketing Ltd

Fill the Gap Marketing Limited is run by Joanne Wilson who has worked in a marketing environment for more than 15 years. She is a CIM Chartered Marketer. Her qualifications and experience give you peace of mind.

Read More

Rachael Smith

Marketing Director

Rachael Smith has been with Fill the Gap Marketing since January 2014 and is responsible for the company’s own marketing activities, as well as overseeing the development and delivery of marketing services for our clients.

Read More

Tracy Millar

Senior Marketing Consultant

Tracy has a passion for insights, strategies and ultimately; business growth. She helps businesses to deliver marketing plans, increasing their sales.

Read More

Liz Kay-Stott

Marketing Manager

Liz has joined the team in February 2018 as Marketing Manager. She brings with her a strong strategic marketing background, coupled with event management skills.

Read More
Jacob o'hara

Jacob O’Hara

Digital Marketing Assistant

Jacob joined Fill the Gap Marketing in February 2018 as Digital Marketing Assistant, supporting the internal team with all things digital. He is a creative and enthusiastic individual with previous experience in a freelance design and sales.

Read More

Sarah Nunn

Chief Copywriter

Sarah’s skills are in tailoring each piece of work she writes to the audience who will be reading it, capturing their attention and convincing them to not only listen, but take action.

Read More
Screen Shot 2018-02-07 at 16.07.17

Michelle Jones

Senior Graphic Designer

Michelle has over 18 years of print media and graphic design experience and has used that knowledge to help companies of all sizes start up, evolve and promote their businesses.

Read More