Are you at the end of your campaign with no successful results? You may be feeling slightly deflated and confused as to why the outcomes of your campaign didn’t meet your expectations. You know your business has potential but you are just not getting your message across effectively to your target market.
Here are our top 5 reasons why your campaign may have failed:
- You didn’t know who you were speaking to
Be honest. Did you truly know who you were talking to? Do you know the type of person who will be interested in what your business has to offer? This needs to be discussed at the briefing of your campaign so there is a clear indication throughout of who you are talking to. Once you know who you are talking to, you can tailor your content to attract this audience.
- You haven’t established your unique selling point (USP)
What makes you stand out? Why should your target audience choose you and not a competitor? You need to find a relevant USP and make sure your audience knows about it. Make it clear, concise and relatable. If you already have a USP, ask yourself if this was clearly communicated through your campaign. Is it the correct USP?
- The content wasn’t relevant
It’s great to have a visually pleasing campaign to attract your audience; however, the content must be relevant, it should include the ‘benefits’ you provide. You want to get your message across clearly, because if half of the content is irrelevant you’ve probably lost them. Is someone who has no idea about your business going to understand your content? If they aren’t captured with what you are saying, they are going to turn off.
- There was no timeline put in place
Large campaigns can have very complicated logistics. There needs to be a scheduled timeline for when elements of the campaign can be released. You want to slowly tease your audience, drip feed them with aspects of your campaign to create suspense and excitement, grow the relationship and build trust.
- You didn’t use a clear call-to-action (CTA)
There needs to be an element of sales without pressure, but there must be a CTA, as without it you are very likely to lose that potential customer you almost had. Create a balance, if you used more than one CTA the audience is considerably less likely to follow through, but if there is no CTA, you’ve captured your audience and they’re exactly where you want them to be, but there is no ending to your story. They need to know what you want them to do next.
Want to be delighted with the results of your next marketing campaign? Contact our team of marketing experts on 01522 581 911 or email firstname.lastname@example.org.
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