With over 316 million monthly active users, it is no wonder that Twitter is a great platform for businesses to grow their brand and help engage more with their customers.
Typically, there are 3 reasons why business use Twitter as part of their marketing strategy:
- To interact with customers
- Support lead generation
- Engage with influencers
If your business is already using Twitter and updating it regularly, that’s great, but are you using it properly for it to fully benefit your business? Here are 5 tips to making the most of your Twitter account:
- Have a strong bio
It is vital that your Twitter bio represents your business in order to attract the right people. Take advantage of the 140 characters available, make sure it links to your website/blog and that appropriate hashtags are used.
- Follow the right people
In order to achieve your marketing goals, you need to speak to the right people. It is important to remember that quality is better than quantity when it comes to your Twitter followers and you should strategically select the people you want to follow and do business with.
- Determine your content strategy
It is important that you post on Twitter relevant content that your followers want to see and read, such as industry news, useful advice, business updates and occasionally information about the products/services you offer. You don’t want to bombard your followers by constantly selling as it will likely turn them off and cause them to unfollow you. We recommend dividing your content up into 3 categories: 50% interesting, 30% useful and 20% sales. This way you are getting your business noticed, however you’re not constantly forcing and boring them with sales.
- Use visuals
On average, 6,000 tweets are tweeted on Twitter every second. This makes standing out as hard as finding a needle in a hay stack. However, many people get into the habit of scrolling until they find something interesting; mainly from an image that gets their attention. Therefore, adding visuals to your content will make your followers stop and get them interested in what you have to say.
To reach a larger audience, using hashtags can be a great way to do this, however you need to make sure that these hashtags are relevant to your target audience and to the content you’re sharing. Tools such as Hashtagify and RiteTag can help you determine what your audience is interested in and which hashtags should be used.
Fill the Gap Marketing has a range of social media marketing services that are tailored towards your business and your specific needs. If you would like to find out more about how your business can benefit from using social media get in touch today on 01522 581 911 or email firstname.lastname@example.org.
View our blog archive to see more great articles like this one.