Imagine that your customers are sat on a see-saw, somewhere between happy and unhappy. How many of them are sat towards the happy end? Do you know? More importantly, what do you do if you see them sliding towards the unhappy end? Would you know how to stop them sliding off completely? Once a customer […]

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A Midlands based call centre specialising in inbound calls turned to Fill the Gap Marketing after a reduction in in-house marketing personnel. They were looking to achieve better results, whilst reducing their overall marketing costs. New message, new direction, new clients  Our relationship with this client began with the writing of a brand new marketing […]

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According to Ad Age, companies are expected to nearly double their social media spending in the next five years even though most can’t show the impact of social media on their business. This was an article shared by the genius that is Gyles Lingwood on Twitter (you should definitely buy his book about copywriting…just saying). […]

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So often I hear a client say “we want to say the same thing as this company” or “we’d love to look like this company” or “let’s release a similar campaign to these guys”. Don’t get me wrong, I see the allure – I’d love to have the success (and cheek bones) of Keira Knightley, […]

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The measuring process that follows your marketing is the only way to truly discover how successful your efforts have been. Measuring your results will give you useful insights that show your level of success, and will also highlight the areas where your customers were the most responsive. You will be able to see which areas […]

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How do I make my event a success? When it comes to running a successful event, you need lots of time, energy and even more patience. However, the rewards of hosting a well received event outweighs the effort you put into running it, especially as events can give you the opportunity to meet with prospects and […]

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Imagine finding a beautiful Rolex watch for sale. It’s inside a glossy, high-profile magazine that is well-known and trusted. That’s pretty tempting, right? Now imagine the same advert, sellotaped roughly to a telegraph pole, with the Rolex advertised for £50. Hmm, maybe not quite so tempting now. . . How you target your audience is […]

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Marketing without targeting is like winking at a girl in the dark. . .  . . .you know what you are doing, but she doesn’t. When it comes to targeting your ideal customer, then knowing where to start can be a task just as daunting as launching the campaign itself. You could have the best […]

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