“I put something on Twitter the other day and sent out an email last month, I think – I don’t really have time to do it.” ‘I’ve done bits of marketing in the past, but don’t really get anything from it.” When speaking to SMEs, it can be fairly common for businesses to put marketing […]

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At the beginning of 2014, an East Midlands based Garden Centre turned to Fill the Gap Marketing as they were looking to outsource some of their marketing activity in order to attract a younger market to their Garden Centre through social media and online marketing. The company had someone in-house to do their marketing previously […]

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When it comes to social media, LinkedIn is at the top for visitor-lead conversion. While Facebook and Twitter are probably the first social media platforms you think of when writing your marketing plan, you could be missing out on some potentially profitable customers if you forget about LinkedIn. If you have a LinkedIn company page, […]

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Okay, so you’ve written an amazing blog. It’s ground-breaking. It’s revolutionary. You cannot wait to get your content out there into the public domain for actual people to benefit from, but before you press ‘publish’, have you got an image there that helps to break up that award-winning text? For the majority of readers, a […]

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