Copywriting is more than just making sure every sentence is grammatically correct and has no spelling mistakes. It is about talking to your target market effectively, persuading consumers to buy your products/use your services, and encouraging them to trust your brand. When it comes to writing effective content, you need to know your audience. Here […]

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Here are 6 things your business needs to ask when choosing a marketing agency: 1. What/How much experience do you have? Experience can be split into four main areas – Industry experience (Food, Retail, IT for example) Target market experience (Demographics, companies with a similar target market to you etc) Campaign experience (Strategic marketing, new […]

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