According to the Radicati Group, we receive, on average, 105 emails every day. If your sales/newsletter email is among those, what is going to convince people they need to open your email and not simply delete it? Opening an email is often a quick decision. The customer will see only the name and the email […]

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‘Does my business need a marketing plan?’ A business without a marketing plan is like being stuck in desert with a car full of petrol but no map. You have all the energy to get moving but no plan and no direction. A marketing plan is necessary for a business if you want to move […]

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