At last night’s Fill the Gap Marketing Academy our guest speaker, Barry Ardley from the University of Lincoln, brought to the table the idea of entrepreneurial marketing. Here is a short blog post that summarises what Barry explained, and at the end, a few ideas / actions that might help a small/medium business to implement […]

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The internet has been around for over 25 years now and so has communicating digitally. Every day more and more businesses are joining Facebook, Twitter, Google+, LinkedIn and Pinterest to boost their online presence. By why are businesses using social media sites for marketing? Traditional marketing methods can be time-consuming and costly when trying to reach potential customers. What […]

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