I want to share a great marketing idea with you. Firstly you need to know who Andy Maslen is.  He’s a great copywriter, author and trainer.  He’s someone I admire and I’ve read his books.  I’m part of his Copywriting Academy group on Linked In. Within the forum on Linked In Andy posted a message […]

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Did you see the article in the news today about penguins?  And their wings.  We all know that penguins can’t fly. Why is that and what has that got to do with your marketing strategy? I read the article about the penguins in The Times, and straight away it reminded me of something I often […]

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When asked what the cheapest form of marketing is, I have often answered ‘Customer Service,’ . . . not because customer service is cheap, it might not be, but because you should be doing it anyway. Nothing spreads the word and builds your reputation like great customer service. If you can go that extra mile […]

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